#COVID19 and grocery shopping behavior

In a study I did with Drs. Jasper Grashuis and Michelle Segovia, we found that the number of new #COVID-19 cases reported cause differences in consumers' #grocery shopping behaviors.

Our study was based on an online experiment of primary household grocery shoppers from the United States (N = 900). Each participant faced one of three scenarios: a decrease in new COVID-19 cases on average, constant number of new cases on average, or an increase in new cases on average.

Consumers were less willing to shop inside the grocery store when COVID-19 cases were increasing. Assuming a decreasing number of new COVID-19 cases instead of a constant one, respondents had more interest in the curbside pick-up and less interest in the home delivery. Assuming an increase in new COVID-19 cases instead of a decrease, consumers were less interested in curbside pick-up.

In the same study, which is published in #Sustainability Journal, we examined how consumers view times and minimum order requirements, and pick-up and delivery fees. You can find our study here: https://www.mdpi.com/2071-1050/12/13/5369